AT A GLANCE | Creative Direction · Creative Strategy · Copy Management · Brand Voice Development · Campaign Concepting · Product Launches & Collaborations · Digital Marketing

Passionate creative professional with over 10 years of demonstrated success in creative strategy, copy management, and brand identity. Expert control of verbal communication and a Bachelor of Arts in English from Boston College.

EXPERIENCE

CREATIVE STRATEGIST / THUMA / REMOTE / JULY 2023 - PRESENT

  • Create marketing campaigns and storytelling strategies for product launches, brand collaborations, retail expansions, and more, pitch directly to CEO, VP of Brand Marketing, and Head of Creative

  • Develop teaser strategies across social, email, and web to drive engagement and build anticipation around major brand announcements

  • Create and roll out a company-wide briefing system to streamline the end-to-end creative process

  • Implement and communicate CEO’s creative feedback on all marketing materials and brand communications

  • Oversee creative brand calendars for marketing email, organic social, performance marketing, and web content

  • Manage junior members of the creative team: feedback implementation, time management, adhering to evolving brand guidelines, mentoring professional communication skills 

  • Trusted with confidential internal materials relating to company finances, unannounced product launches, and upcoming retail expansions

COPYWRITER / THUMA / REMOTE / JULY 2022 - JULY 2023

  • Promoted promptly after proving holistic brand mentality and resourceful problem solving skills

  • Personally requested by the CEO and SVP of Growth to write their talking-points for public appearances and written interviews

  • Created, edited, and proofread marketing emails, organic social, performance marketing, and web content for grammar, formatting, and brand voice consistency

COPYWRITER / 360I, SOCIAL CREATIVE LAB / REMOTE / MARCH 2021 - JULY 2022

clients: BravoTV, SyFy, 7-Eleven, SkinnyPop, Kroger, and TUMS

  • Thrived in a fast-paced environment, creating and proofing 350+ unique social posts per month for X, Meta, and Pinterest

  • Offered senior-level promotion to stay, but chose to pursue in-house opportunity with Thuma

FREELANCE COPYWRITER / REMOTE / 2017-2022

clients: Berkshire Hathaway HomeServices, California Department of Education, Jostens, Smart Smile Dentistry, Various

  • Utilized LSI keywords and SEO best practices to creative effective social, web, and marketing email copy

  • Wrote bi-monthly long form blog posts to increase web traffic and customer engagement

  • Concepted and wrote multiple educational short films targeted to specific demographics  

  • Concepted and wrote serialized fiction for subscription-based smartphone gaming app

FREELANCE SCREENWRITER / LA / 2017-2023

clients: ViacomCBS, Universal Studios, Buzzfeed Studios, Before The Door Pictures, Various

  • Co-wrote and produced a feature film that successfully sold to HBOMax for substantial profit

  • Co-wrote and sold feature film script to Buzzfeed Studios

  • Developed and sold half-hour television series produced by two Emmy Award winning actors for CBS

  • Alumna of the Tribeca Film Festival, Cannes Film Festival, Toronto International Shorts Festival, and more

MARKETING ASSOCIATE / NEXT STEP REALTY / NY / 2014-2015

  • Recruited and interviewed 400+ applicants from over 85 universities to expand the Brand Ambassador Program, resulting in four successful hires for the 2014 summer season.

  • Wrote comprehensive property descriptions for luxury rentals and sales in New York City

EDITORIAL INTERN / TheStreet.com / NY / SUMMER 2014

  • Researched, wrote, and edited online articles reporting on global and national financial news

EDITORIAL INTERN / BlackBook Media / NY / SUMMER 2013

  • Researched, wrote, and edited articles on luxury nightlife, fashion, and travel for print BlackBook City Guides and digital BBook.com

EDUCATION

BOSTON COLLEGE / CHESTNUTHILL, MA

Bachelor of Arts in English

+ Minor in Creative Writing
+ Completed three-year coursework in four years
+ Coursework in Marketing, Advertising, and Gender Studies

THE LAWRENCEVILLE SCHOOL / LAWRENCEVILLE, NJ

+ Currently ranked 7th best private high school in the country

+ Graduated with Honors

SCHOOL YEAR ABROAD / ZARAGOZA, SPAIN

+ Completed a year-long immersion program for junior year of high school

+ Graduated with High Honors

SKILLS

Proficient in Microsoft Office, Asana, Figma, Final Draft, Social Media Marketing, Email Marketing, UX Writing,  Screenwriting, Scripts, Comedy Writing, Product Launches, Editing, Directing, Pitching, and Ideas

LICENSES & CERTIFICATIONS

Real Estate Salesperson License, New York State