AT A GLANCE | Creative Direction · Creative Strategy · Copy Management · Brand Voice Development · Campaign Concepting · Product Launches & Collaborations · Digital Marketing

Passionate creative professional with over 10 years of demonstrated success in creative strategy, copy management, and brand identity. Expert control of verbal communication and a Bachelor of Arts in English from Boston College.

EXPERIENCE

CREATIVE STRATEGIST / THUMA / REMOTE / JULY 2023 - PRESENT

  • Own end-to-end creative briefing for all brand marketing initiatives, presenting strategy to the creative team and reviewing final executions to ensure alignment with objectives and brand standards.

  • Create and execute teaser strategies across social, email, and web, building anticipation around major brand announcements and increasing pre-sale revenue YoY.

  • Direct creative strategy and execution for flagship sponsored events, including retail expansions, influencer takeovers, and buzzy community events, elevating brand storytelling and increasing overall brand awareness.

  • Manage junior members of the creative team: feedback implementation, time management, adhering to evolving brand guidelines, mentoring professional communication skills.

SENIOR COPYWRITER / THUMA / REMOTE / JULY 2022 - JULY 2023

  • Concepted and executed social, email, web, and OOH copy for both Always On marketing and seasonal campaigns, balancing voice evolution and consistency at all times.

  • Created Head of Brand interview talking points and response frameworks to ensure consistent, on-brand messaging across press and media appearances.

  • Developed TV scripts for both performance and brand spots with premium placements.

SOCIAL COPYWRITER, LEAD / 360I / REMOTE / MARCH 2021 - JULY 2022

clients: BravoTV, SyFy, 7-Eleven, SkinnyPop, Kroger, and TUMS

  • Led Bravo TV’s social copy team, managing the creation and delivery of 400+ pieces of monthly content across platforms while ensuring brand consistency and engagement growth.

  • Drove pitch development, creative ideation, and execution of fully integrated 360° campaigns, including the “Farm to Fresh” rebrand for Kroger.

  • Developed social stunt for 7-Eleven and created corresponding copy, resulting in viral moment and increased brand visibility.

FREELANCE COPYWRITER / REMOTE / 2017-2022

  • Ghostwrote long-awaited memoir for influencer and NYT best-selling author.

  • Utilized LSI keywords and SEO best practices to overhaul web copy and create monthly long-form blogs to increase traffic

    for clients in luxury sales, health services, and consumer goods.

  • Wrote original scripts for branded entertainment content for dating apps, gaming apps, and educational services, tailoring

    tone and storytelling for diverse audiences.

FREELANCE SCREENWRITER, FILM & TV / LA / 2017-2023

  • Concepted, wrote, and executed feature film for HBO Max, resulting in weeks on their Top 10 ranking of new releases.

  • Created and sold comedic television series to Paramount Media, produced by two Emmy Award-winning actors.

  • Consulted the comedy and consistency of script for major Universal Studios franchise.

  • Created and sold feature film script to Buzzfeed Studios, announced at Cannes Film Festival

EDUCATION

BOSTON COLLEGE / CHESTNUTHILL, MA

Bachelor of Arts in English

+ Minor in Creative Writing
+ Completed three-year coursework in four years
+ Coursework in Marketing, Advertising, and Gender Studies

THE LAWRENCEVILLE SCHOOL / LAWRENCEVILLE, NJ

+ Currently ranked 7th best private high school in the country

+ Graduated with Honors

SCHOOL YEAR ABROAD / ZARAGOZA, SPAIN

+ Completed a year-long immersion program for junior year of high school

+ Graduated with High Honors

SKILLS

Proficient in Microsoft Office, Asana, Figma, Final Draft, Social Media Marketing, Email Marketing, UX Writing,  Screenwriting, Scripts, Comedy Writing, Product Launches, Editing, Directing, Pitching, and Ideas

LICENSES & CERTIFICATIONS

Real Estate Salesperson License, New York State