EXPERIENCE

COPY & CREATIVE STRATEGIST / THUMA / REMOTE / 2023 - PRESENT

• Collaborate with cross-functional teams and synthesize stakeholder input to define brand storytelling and narrative strategies. 

• Lead creative copy direction for 360 campaigns, product launches, retail expansions, partnerships, and events.

• Translate high-level mandates into comprehensive creative briefs, collaborating closely with creative team, and providing directional feedback across review rounds to ensure final production exceeds brand and business goals.

• Analyze monthly creative performance analytics to inform paid media briefs, driving continuous creative iteration that directly scales ROAS while maintaining core brand storytelling.

• Mentor junior creative team members, guiding feedback implementation, time management, brand guideline adherence, and professional communication skills.

FILMMAKER / NY & LA / 2017-PRESENT

• Wrote, produced, and starred in feature film for HBO, resulting in weeks on their Top 10 ranking of new releases.

• Created and sold comedic television series to Paramount Media, produced by two Emmy Award-winning actors.

• Consulted the comedy and story of script for fourth installment of major Universal Studios franchise.

• Tribeca Film Festival Alumna (2014, 2024), Narrative Feature Film and Documentary Shorts Programs.

• Sold feature film script to Buzzfeed Studios, announced at Cannes Film Festival (2022).

SENIOR COPYWRITER / THUMA / REMOTE / 2022 - 2023

• Concepted and executed social, email, web, and OOH copy for both Always On marketing and seasonal campaigns, balancing voice evolution and consistency at all times.

• Created Head of Brand interview talking points and response frameworks to ensure consistent, on-brand messaging across press and media appearances.

• Developed TV scripts for both performance and brand spots with premium placements.

SOCIAL COPYWRITER, LEAD / 360I / REMOTE / 2021 - 2022

clients: BravoTV, SyFy, 7-Eleven, SkinnyPop, Kroger, and TUMS

• Led Bravo TV’s social copy team, managing the creation and delivery of 400+ pieces of monthly content across platforms while ensuring brand consistency and engagement growth.

• Drove pitch development, creative ideation, and execution of fully integrated 360° campaigns, including the “Farm to Fresh” rebrand for Kroger.

• Developed social stunt for 7-Eleven and created corresponding copy, resulting in viral moment and increased brand visibility.

FREELANCE COPYWRITER / REMOTE / 2017-2022

• Ghostwrote long-awaited memoir for influencer and NYT best-selling author.

• Utilized LSI keywords and SEO best practices to overhaul web copy and create monthly long-form blogs to increase traffic

  for clients in luxury sales, health services, and consumer goods.

• Wrote original scripts for branded entertainment content for dating apps, gaming apps, and educational services, tailoring

  tone and storytelling for diverse audiences.

EDUCATION

BOSTON COLLEGE / CHESTNUTHILL, MA

Bachelor of Arts in English

+ Minor in Creative Writing
+ Completed three-year degree program in four years
+ Coursework in Marketing, Advertising, and Gender Studies

THE LAWRENCEVILLE SCHOOL / LAWRENCEVILLE, NJ

+ Currently ranked 7th best private high school in the country

+ Graduated with Honors

SCHOOL YEAR ABROAD / ZARAGOZA, SPAIN

+ Completed a year-long immersion program for junior year of high school

+ Graduated with High Honors

SKILLS

Proficient in Microsoft Office, Asana, Figma, Final Draft, Social Media Marketing, Email Marketing, UX Writing,  Screenwriting, Scripts, Comedy Writing, Product Launches, Editing, Directing, Pitching, and Ideas

LICENSES & CERTIFICATIONS

Real Estate Salesperson License, New York State