Targeting phone-addicted teens and young adults as audience, SuperBinge Media created Spree, a subscription-based entertainment app for smartphones. Dubbing itself “Netflix for texts” in 2021, Spree commissioned creators to create engaging serialized stories told through text conversations.
Freelance Writer | 2018
Hired as a freelance writer, I ideated and executed BAD GIRLS, a five episode series revolving around the MEAN GIRLS-style corruption of an unpopular high school girl. BAD GIRLS was one of Spree’s top-performing stories, and the app’s producer reached out directly to work together on an unrelated project.
SuperBinge Media x Spree App
The Ask | Think outside the box to create UI-specific stories that incorporate realistic limitations like low-battery, undelivered messages, and SMS vs iMessage to hook users and drive engagement.
