THUMA — HOME

Thuma is a home goods retailer that designs modern, environmentally conscious essentials. While it originally started as an e-commerce brand, there is now a retail space in both NYC and SF.

Creative Strategist | July 2023 - Present

Copywriter | July 2022 - July 2023

After demonstrating a holistic brand mentality and resourceful problem solving skills, I was promoted from Copywriter to Creative Strategist.

In my new role, I concept and write marketing campaigns and storytelling strategies for product launches, brand collaborations, retail expansions, and more. I pitch directly to the CEO and department heads, aligning on a creative vision that evolves our brand identity while staying rooted in our core values. Once approved, I oversee the creative execution across all channels to ensure final delivery is aligned, impactful, and on-brand.

I also work alongside the retail development team to guide the creative execution of in-store environments and host brand-led industry events, ensuring a cohesive, elevated presence across all physical touchpoints.

Thuma / Lusso Cloud House Slipper

The Ask | Launching Thuma’s first collab, create a campaign and corresponding storytelling strategy that is uniquely product-driven, while staying true to both brand IDs. Include teaser, launch, and support.

Thuma Spa Collection

The Ask | Expanding into the bath & beauty market with the launch of a new collection, create a campaign and corresponding storytelling strategy that is inspired by hospitality without losing Thuma’s evergreen home goods messaging. Include teaser, launch, and support.

Thuma Dog Bed

The Ask | Expanding into the pet supply market with the launch of a new core product, create a campaign and corresponding storytelling strategy that is more playful than Thuma’s standard ID while maintaining an elevated feel. Include teaser, launch, and support.

Thuma x Heller Max Breakfast Set

The Ask | Launching a limited-edition archival collection release, create a campaign and corresponding storytelling strategy that incorporates both Heller’s design legacy and Thuma’s modern values.