Thuma is a home goods retailer that designs modern, environmentally conscious essentials. While it originally started as an e-commerce brand, there is now a retail space in both NYC and SF.
Creative Strategist | July 2023 - Present
Senior Copywriter | July 2022 - July 2023
After demonstrating a holistic brand mentality and resourceful problem solving skills, I was promoted from Senior Copywriter to Creative Strategist.
In my new role, I own end-to-end creative briefing for all brand marketing initiatives. After pitching concepts directly to the CEO and department heads, I present the approved strategies to the creative team and then oversee execution, ensuring final delivery is aligned, impactful, and on-brand.
Thuma / Lusso Cloud House Slipper
The Ask | Launching Thuma’s first collab, create a campaign and corresponding storytelling strategy that is uniquely product-driven, while staying true to both brand IDs. Include teaser, launch, and support.
Thuma Spa Collection
The Ask | Expanding into the bath & beauty market with the launch of a new collection, create a campaign and corresponding storytelling strategy that is inspired by hospitality without losing Thuma’s evergreen home goods messaging. Include teaser, launch, and support.
Thuma Dog Bed
The Ask | Expanding into the pet supply market with the launch of a new core product, create a campaign and corresponding storytelling strategy that is more playful than Thuma’s standard ID while maintaining an elevated feel. Include teaser, launch, and support.
Thuma x Heller Max Breakfast Set
The Ask | Launching a limited-edition archival collection release, create a campaign and corresponding storytelling strategy that incorporates both Heller’s design legacy and Thuma’s modern values.
