Thuma is a fast-growing lifestyle and home goods brand. Originally an e-commerce retailer, Thuma now operates retail locations in New York, San Francisco, and Los Angeles, with further expansion underway.
Copy & Creative Strategist | July 2023 - Present
After demonstrating a holistic brand mentality and resourceful problem solving skills, I was promoted from Senior Copywriter to Copy & Creative Strategist.
Acting as the connective tissue between Creative, Product, Performance, and Leadership, I translate x-functional mandates and performance data into our brand storytelling roadmap, brief all marketing comms, and oversee creative production from start to finish. I concept and refine concept campaign copy to ensure impactful brand storytelling for product launches, partnerships, brand activations, and more.
Senior Copywriter | July 2022 - July 2023
I developed and maintained Thuma’s brand voice across all external-facing copy and communications, including product descriptions, marketing emails, paid/organic social, OOH campaigns, TV scripts, and more.
Product Launches
Brand Campaigns
Jump On It
The Ask | A playful but informative brand campaign that messages durability and squeak-free silence as key product value props.
The Bed, a love story.
The Ask | A Valentines Day brand campaign that feels seasonal but on-brand.
Do Not Disturb
The Ask | A partnership brand campaign that showcases product through a series of at-home interviews with design talent.
Seasonal Support
New Years Eve
Black Friday
World Cup